about paysafe
Dalchini is a renowned restaurant brand known for blending the bold flavors of Indian and Chinese cuisine, creating a unique and flavorful dining experience. Over the years, it has become a household name for food lovers who crave authentic Indo-Chinese delicacies, offering everything from crispy appetizers to flavorful mains and innovative desserts
30,000
+
Hours delivered back to the business
100
+
SOX compliance in Settlement process automation
95
+
Success rate of bot case completion
6
+
For functional release of OBT, RTS and OGS
The Challenges
- Limited Digital Presence
- Low Brand Awareness & Engagement
- Event & Promotion Marketing Challenges
- Strong Competition in the Indo-Chinese Market
- Low SEO & Website Traffic
- Inconsistent Customer Engagement & Feedback Management
- Lack of Awareness for CSR & Community Initiatives
What
Megamind's did?
Here are some efforts made by Megamind Digital Solutions to uplift the Dalchini business:
1. Social Media Marketing & Content Creation
- Created engaging posts, reels, and stories for Instagram, Facebook, and other platforms.
- Designed visually appealing graphics, videos, and animations to promote Dalchini’s offerings.
- Ran targeted ad campaigns to increase brand visibility and reach potential customers.
- Developed creative content for special promotions like Afternoon Tea Week, Back to School Afternoon Tea, Fried Ice Cream, and Late Night Owl promotions.
2. Brand Awareness & Engagement
- Developed a content calendar for consistent brand messaging across all platforms.
- Engaged with followers by responding to queries, comments, and DMs.
- Created unique birthday wishes and festival greetings to strengthen customer relationships.
- Promoted Dalchini’s 25th Silver Jubilee with engaging content and marketing campaigns.
3. Influencer & Community Marketing
- Collaborated with food bloggers and influencers to promote Dalchini’s signature dishes.
- Highlighted customer testimonials and experiences to boost credibility.
4. Website & SEO Improvements
- Optimized website content for better search rankings and improved user experience.
- Published blogs related to Dalchini’s offerings, enhancing organic reach.
5. Special Campaigns & CSR Initiatives
- Designed marketing materials for Dalchini Craft Cider and promoted it effectively.
- Created content for Dalchini’s charity initiative (donating 20p to Elev-Eight for every water bottle purchased).
6. Offline & Event Promotions
- Assisted in promoting Dalchini’s special events, food festivals, and collaborations.
- Developed digital posters and banners for in-house branding.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
