about Holybrew
Holybrew is a premium speakeasy bar in Wimbledon, London, offering an extraordinary drinking experience inspired by mythology and mixology. Known for its craft cocktails, fine spirits, and vibrant nightlife, Holybrew blends history, flavour, and elegance into every pour.
30,000
+
Hours delivered back to the business
100
+
SOX compliance in Settlement process automation
95
+
Success rate of bot case completion
6
+
For functional release of OBT, RTS and OGS
The Challenges
- Low Brand Awareness – Holybrew lacked strong digital recognition in the competitive bar and pub industry.
- Inconsistent Social Media Presence – Irregular postings and engagement led to lower audience interaction.
- Limited Customer Engagement – Low participation in promotions, happy hours, and special events.
- Weak Online Reputation – Fewer Google and social media reviews, impacting credibility.
- SEO and Website Visibility Issues – Poor rankings on search engines for keywords like “best bar in Wimbledon” and “best cocktail bar.”
- Lack of Influencer & PR Collaborations – No structured partnerships with influencers or bloggers for brand promotion.
- Underutilised Paid Advertising – Ineffective use of Google Ads, Facebook Ads, and Instagram promotions.
- Low Footfall During Non-Peak Hours – Struggles in driving customers during weekdays and early evenings.
- Unoptimised Email & SMS Marketing – No personalised communication strategy for customer retention.
- Limited High-Quality Content – Inadequate storytelling, videos, and visuals to highlight Holybrew’s unique offerings.
- Ineffective Happy Hour Promotions – Poor marketing strategies to attract customers during promotional hours.
- Low Conversion from Online Traffic – Website visitors were not converting into bookings or inquiries.
- Lack of Data-Driven Decision-Making – No structured approach to analysing campaign performance.
What
Megaminds do?
1. Social Media Management & Engagement
- Curated and executed a strong social media strategy across Instagram, Facebook, and Twitter.
- Designed visually appealing creatives, videos, and reels to boost brand engagement.
- Regular postings, promotions, and interaction with customers to build a loyal online community.
2. Content Marketing & Blog Creation
- Created SEO-optimised blogs about Dalchini’s offerings, special events, and unique Indo-Chinese cuisine.
- Developed storytelling-based content to enhance the emotional connection with the audience.
- Highlighted the legacy of 25 years in various content pieces, boosting customer trust.
3. Influencer & PR Collaborations
- Partnered with food influencers & bloggers to create buzz about Dalchini’s unique dishes.
- Generated user-generated content and authentic reviews to increase brand credibility.
4. Paid Advertising & Digital Campaigns
- Launched highly targeted Google & Meta ads to attract new customers.
- Optimised campaigns to increase table bookings and drive more footfall.
- Executed special promotional campaigns for events like Afternoon Tea Week, Fried Ice Cream Launch, and Late Night Owl Offers.
5. SEO & Website Optimisation
- Improved Dalchini’s website SEO to rank higher on search engines for keywords like Best Indo-Chinese Restaurant and Dalchini London.
- Ensured a seamless and engaging user experience for online visitors.
6. Special Event Marketing & Branding
- Strategised and executed campaigns for Dalchini’s 25th Silver Jubilee Celebration.
- Promoted exclusive seasonal offerings like craft cider, charity water bottle donations, and themed celebrations.
7. Email & SMS Marketing
- Implemented email marketing campaigns for loyal customers, keeping them informed about offers, new dishes, and special events.
- Used SMS marketing for direct customer engagement, ensuring a high conversion rate.
8. Google My Business & Review Management
- Optimised Dalchini’s Google My Business profile, leading to improved visibility in local searches.
- Encouraged customers to leave positive reviews, strengthening Dalchini’s online reputation.
9. Video Marketing & Storytelling
- Created compelling video content showcasing Dalchini’s dishes, customer experiences, and chef’s special recipes.
- Designed behind-the-scenes videos to enhance brand authenticity.
The Results
- 10+ Social Appearence
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
