Tanjore World is a brand deeply rooted in India’s rich cultural heritage, specializing in premium incense sticks that bring fragrance, spirituality, and tradition together. Inspired by the timeless art and devotion of Tanjore, the brand focuses on crafting high-quality incense that enhances meditation, prayer, and daily rituals.
With a commitment to purity, authenticity, and excellence, Tanjore World sources the finest natural ingredients, including exotic woods, essential oils, and floral extracts, to create soothing and long-lasting aromas. Each incense stick is carefully handcrafted to deliver an immersive sensory experience, perfect for spiritual, therapeutic, and aromatic indulgence.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
1️⃣ Brand Positioning & Awareness – Competing in a saturated market with well-established brands.
2️⃣ Authenticity & Sourcing – Ensuring high-quality natural ingredients and traditional craftsmanship.
3️⃣ Consumer Perception & Trust – Shifting the mindset from mass-market incense to a premium product.
4️⃣ Market Differentiation – Creating a unique identity through heritage-inspired collections.
5️⃣ Digital Presence & Visibility – Building an online brand from scratch with SEO, social media, and marketing.
6️⃣ Production & Logistics – Scaling up manufacturing while maintaining handcrafted quality standards.
Efforts by Megamind Digital Solutions to Uplift Tanjore Business
Brand Identity & Positioning – Established Tanjore World as a premium incense brand with a strong cultural and heritage-driven narrative.
Website Development & SEO Optimization – Designed and optimized www.tanjoreworld.com to enhance user experience and boost search engine rankings with targeted keywords like best agarbatti manufacturers in Bangalore, best incense sticks in Bangalore, and best agarbatti in India.
Social Media Management & Content Creation – Managed Instagram, Facebook, and other digital platforms, creating engaging posts, reels, and carousel content that reflect the brand’s essence.
Creative Campaigns & Product Launches – Launched unique incense collections like Mughal Series, Bharatanatyam Series, and other heritage-inspired fragrances with strong storytelling and digital promotions.
Google My Business & Reputation Management – Optimized Google listings, responded to customer reviews, and ensured the removal of incorrect business information from online platforms.
Influencer & Community Engagement – Collaborated with spiritual influencers, wellness bloggers, and cultural enthusiasts to promote the authenticity of Tanjore incense sticks.
Performance Marketing & Paid Ads – Ran targeted ad campaigns on Facebook, Instagram, and Google to drive website traffic and online sales.
Video Marketing & Temple Shoots – Conceptualized and executed temple-themed video shoots, showcasing the spiritual and meditative aspects of incense usage.
Customer Engagement & Loyalty Building – Designed reward programs, interactive polls, and giveaways to strengthen customer relationships and brand affinity.
Blog & Content Marketing – Published high-quality blogs integrating relevant keywords, such as best agarbatti manufacturers, best incense sticks, and natural fragrance, to improve organic search visibility.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
