about Lyca Resort
Lyca Resort is a premier getaway offering a blend of luxury, comfort, and natural beauty, making it an ideal destination for relaxation and celebration alike. Nestled amidst scenic landscapes, the resort provides a sanctuary for those looking to escape the bustle of city life. From its elegantly designed accommodations to world-class amenities, Lyca Resort promises an unforgettable stay
10,000
+
Hours delivered back to the business
100
+
Room bookings
95
+
client on board
6
+
For functional release of OBT, RTS and OGS
Challenges Faced Before Taking the Lyca Resort, Jog Falls Project
- Low Brand Awareness – The resort was not well known among travelers.
- Weak Online Presence – No proper website, SEO, or structured digital marketing strategy.
- Poor Social Media Engagement – Inconsistent content and low interaction with potential guests.
- Limited Direct Bookings – Heavy reliance on third-party platforms instead of direct website bookings.
- Low Search Engine Visibility – The resort did not appear in top searches for “resorts near Jog Falls.”
- Lack of Professional Visual Content – No high-quality images or videos showcasing the resort’s beauty.
- Seasonal Footfall Challenges – Visitor numbers dropped significantly during off-peak seasons.
- Ineffective Advertising Strategy – No targeted ads to attract travelers, honeymooners, or adventure seekers.
- No Influencer or Blogger Collaborations – Missing opportunities for organic reach through travel bloggers.
- Poor Reputation Management – Few online reviews and no strategy for engaging with guest feedback.
- Competitive Market – Several nearby resorts were already leveraging digital marketing effectively.
- Lack of Partnerships with Travel Agencies – No tie-ups with tour operators to drive bookings.
What we did?
Branding & Identity Development
- Created a strong brand identity with a luxurious and nature-inspired theme.
- Developed a consistent brand voice and visual aesthetics across all platforms.
Website Development & SEO Optimization
- Designed a user-friendly, mobile-responsive website showcasing Lyca Resort’s amenities, location, and booking options.
- Implemented SEO strategies to rank higher for searches related to “best resorts near Jog Falls” and “luxury stay in Jog Falls.”
Social Media Marketing
- Established a strong presence on Instagram, Facebook, and Google My Business.
- Created engaging content featuring the resort’s scenic beauty, accommodations, and guest experiences.
- Used reels, short videos, and carousel posts to highlight key attractions like Jog Falls views, adventure activities, and luxury stays.
Content Marketing & Blogging
- Published blogs about travel experiences, top attractions near Jog Falls, and resort highlights.
- Created itineraries and travel guides for visitors to plan their stay.
Paid Advertising & Lead Generation
- Ran targeted Google Ads and social media campaigns to drive direct bookings.
- Used retargeting strategies to engage potential customers who visited the website but didn’t book.
Influencer & Travel Blogger Collaborations
- Partnered with travel bloggers, influencers, and photographers to showcase the resort’s beauty and amenities.
- Encouraged user-generated content by offering exclusive stays to influencers.
Reputation Management & Guest Engagement
- Managed and responded to online reviews to build trust and credibility.
- Encouraged satisfied guests to leave positive reviews on Google and TripAdvisor.
Event & Seasonal Promotions
- Promoted special packages for honeymooners, family vacations, and adventure seekers.
- Designed seasonal campaigns for monsoon and winter tourism, peak travel seasons for Jog Falls.
Photography & Videography
- Conducted professional photoshoots and drone videography to capture the resort’s beauty.
- Created immersive video content showcasing luxury stays, dining, and nature experiences.
Partnerships & Local Community Engagement
- Collaborated with local tourism boards and travel agencies to attract more visitors.
- Supported local businesses and guided tours to enhance guest experiences.
Google GMB- Data
Analytics Meta- Data
The technology that we use to support Lyca
JavaScript
TypeScript
Node.JS
React
Swift
Java
Objective-C
RxJava
