about paysafe
Education plays a significant role in the progress of the human race.A good education improves self-esteem, better career prospects, a better understanding of the world and the people in it.
30,000
+
Hours delivered back to the business
100
+
SOX compliance in Settlement process automation
95
+
Success rate of bot case completion
6
+
For functional release of OBT, RTS and OGS
The Challenge
- Low Brand Recognition – The platform was not widely known among students and professionals.
- Unoptimized Website – Lack of a structured, user-friendly, and mobile-responsive website.
- Weak SEO & Online Visibility – Courses did not appear in top search results, reducing organic traffic.
- Limited Social Media Presence – No consistent branding or engagement strategy across platforms.
- Poor Lead Generation & Conversion – Low enrollment rates due to ineffective marketing campaigns.
- Lack of Engaging Content – No structured content marketing, blogs, or video lessons to attract learners.
- No Influencer or Industry Expert Collaborations – Missing opportunities to build credibility and authority.
- High Drop-off Rates – Visitors leaving the website without signing up for courses.
- Inefficient Advertising Strategy – Poorly targeted ads leading to low ROI on paid campaigns.
- Low Student Interaction & Engagement – No community building or interactive discussions for learners.
- Weak Reputation Management – Limited positive reviews and testimonials affecting trust.
- Outdated Course Delivery Methods – Lack of modern, interactive learning tools like video lectures, quizzes, and live sessions
What we have done?
Brand Identity & Positioning
- Developed a strong brand identity with a professional and engaging theme.
- Defined a clear value proposition for students, professionals, and institutions.
Website Development & Optimization
- Designed a user-friendly, mobile-responsive website with an intuitive interface.
- Integrated course catalog, registration system, and seamless payment gateways.
- Implemented SEO strategies to improve rankings for “best online distance learning courses.”
Content Marketing & Blogging
- Created informative blogs on education trends, career growth, and skill development.
- Published success stories of students who benefited from the platform.
Social Media Marketing
- Built a strong presence on LinkedIn, Facebook, Instagram, and YouTube.
- Shared engaging content, including student testimonials, course highlights, and expert interviews.
- Leveraged reels and short videos to showcase online classes, learning outcomes, and industry collaborations.
Paid Advertising & Lead Generation
- Ran targeted Google Ads and social media ads to reach students and professionals.
- Used retargeting strategies to convert website visitors into enrolled students.
Influencer & Industry Expert Collaborations
- Partnered with educators, industry experts, and influencers to build credibility.
- Conducted webinars and live sessions on career guidance and upskilling.
Email & WhatsApp Marketing
- Implemented automated email campaigns for course updates, enrollment reminders, and special offers.
- Used WhatsApp marketing for instant communication and lead nurturing.
Reputation Management & Student Engagement
- Managed online reviews and testimonials to build trust.
- Created a student community for peer interaction, discussions, and networking.
Video & Multimedia Learning Content
- Developed high-quality educational videos, interactive lessons, and downloadable resources.
- Optimized content for accessibility across all devices.
Analytics & Performance Tracking
- Regularly monitored website traffic, ad performance, and student engagement.
- Used data-driven strategies to optimize marketing efforts for better conversion rates.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
The technology that we use to support
JavaScript
TypeScript
Node.JS
React
Swift
Java
Objective-C
RxJava
