about Client
Makeover by Akarshitha is aFacebook page dedicated to beautyand fashion makeovers, featuringmakeup tutorials, fashion advice,and transformation photos.
30,000
+
Hours delivered back to the business
100
+
SOX compliance in Settlement process automation
95
+
Leads per month
6
+
For functional release of OBT, RTS and OGS
The Challenge
- Low Brand Awareness – Minimal recognition in the beauty and makeover industry.
- Inconsistent Branding – Lack of a cohesive brand identity across platforms.
- Poor Online Presence – No optimized website or social media strategy.
- Limited Customer Engagement – Low interaction on social media and fewer inquiries.
- No Structured Content Marketing – Lack of informative blogs, tutorials, and beauty tips.
- Weak Search Engine Visibility – Low ranking on Google and minimal local search presence.
- Ineffective Advertising Strategy – Poorly targeted ads with low conversion rates.
- No Influencer Collaborations – Limited partnerships with beauty bloggers and professionals.
- Lack of Customer Reviews & Testimonials – Few online reviews affecting credibility.
- Missed Seasonal & Event-based Opportunities – No promotions around weddings, festivals, or special occasions.
- Unoptimized Booking Process – No seamless online appointment system, making client bookings difficult.
- High Competition – Struggling to stand out in a competitive beauty and makeover market.
Efforts by Megamind Digital Solutions to Uplift the Makeover Business
Brand Identity & Positioning
- Developed a unique brand identity with a strong visual and content strategy.
- Created a compelling tagline and mission statement to define the brand.
Website Development & Optimization
- Designed an elegant, user-friendly, and mobile-responsive website.
- Integrated booking features for online consultations and appointments.
- Optimized website for SEO to rank higher in beauty and makeover-related searches.
Social Media Marketing
- Built an engaging presence on Instagram, Facebook, and Pinterest.
- Created high-quality visual content, including before-after transformations, beauty tips, and client testimonials.
- Leveraged trending reels and short-form videos to boost engagement.
Influencer & Celebrity Collaborations
- Partnered with beauty influencers and makeup artists for promotions.
- Collaborated with bridal and fashion bloggers to attract high-end clients.
Content Marketing & Blogging
- Published regular blog posts on skincare, makeup trends, and beauty hacks.
- Shared expert insights on bridal makeup, party looks, and personal grooming.
Paid Advertising & Lead Generation
- Ran targeted Facebook, Instagram, and Google Ads for brand awareness and bookings.
- Utilized retargeting strategies to convert website visitors into customers.
SEO & Local Search Optimization
- Optimized Google My Business for local searches.
- Encouraged satisfied clients to leave positive reviews to build credibility.
Customer Engagement & Retention
- Introduced loyalty programs and referral discounts.
- Conducted live Q&A sessions and beauty masterclasses online.
- Maintained strong customer relationships through WhatsApp and email marketing.
Event Marketing & On-Ground Activations
- Hosted beauty workshops, bridal makeup trials, and demo sessions.
- Participated in fashion shows and collaborated with photographers for editorial shoots.
Analytics & Performance Tracking
- Regularly monitored social media insights, website traffic, and ad performance.
- Adjusted strategies based on customer preferences and engagement trends.
The Results
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% lead conversations
Analytics Meta- Data
The technology that we use to support Make Over with AK
JavaScript
TypeScript
Node.JS
React
Swift
Java
Objective-C
RxJava
